On September 10, 2025, Morisawa, Kinko's Japan Co., Ltd., and Interfactory Co., Ltd. co-hosted a free webinar for e-commerce business managers entitled "Ask Professionals from Each Industry about Comprehensive Data, Creative, and Branding Strategies for Customer Choice." The seminar covered the comprehensive branding strategies required today, including three tips for evolving the "way of communication" and "way of delivery" that are the essence of branding: "font selection," which influences the impression of a brand; "improving production efficiency and design strategies" for multi-location, multi-channel businesses; and "integrated product data management" based on information.
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| Contents of the lecture |
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| Part 1 | Fonts tell the voice of your brand: Choosing fonts that help communicate your brand Satoshi Yamaura, Morisawa Co., Ltd. ● The importance of unifying the worldview at customer contact points ● The relationship between branding and fonts ● "Web fonts" that combine design and convenience |
| Part 2: How to combine production efficiency and design strategy to support a brand experience that stands out Kinko's Japan Co., Ltd. Hiroya Norifuji and Masamasa Hiraoka ● Organizing data and how to communicate it is the first step in branding |
| Part 3｜Data integration strategy starting with product information management Yohei Kubota, Interfactory Co., Ltd. ● Reduce workload by introducing PIM (Product Information Management) |
| Part 4｜Q&A Kinko's Japan Co., Ltd. x Interfactory Co., Ltd. x Morisawa Co., Ltd. |