Events

2024.06.21

"Local Government Information Dissemination Seminar: From 'Communicating' to 'Understanding'" @Tokyo - Post-Event Report

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The event will be held in person again in 2024 at three venues in Osaka, Tokyo, and Nagoya.
We will provide as up-to-date information as possible about the situation at each venue.
If you read this report and think, "I definitely want to participate!", please apply for the Nagoya venue on June 28th.

[Nagoya venue]
Friday, June 28, 2024
Time: 13:30-17:00 (Doors open at 13:00)
Venue: Olbers Building Nagoya 3F Large Conference Room (1-19-27 Meieki Minami, Nakamura Ward, Nagoya City)
*5 minutes walk from Sakuradori Exit of Nagoya Station

This time, we will be reporting on the Tokyo venue on June 7th!
Thank you very much to everyone who participated.

Seminar flowR


We will now provide more details, including a look at the venue.

Part 1Lecture by special lecturer Mr. Sakuma

Although Sakuma's lectures were the same in Osaka, Tokyo, and Nagoya, he enlivened the venue with expressions and examples that matched the atmosphere and interests of each audience. At the Tokyo venue, he gave many specific stories from his time working for a local government. There was laughter, and the lecture proceeded in a friendly atmosphere from start to finish.

UD fonts saved me."Communicating" is self-satisfaction! It's meaningless unless it's "communicated."

By changing the text used on paper to a UD font, information is conveyed correctly and inquiries are dramatically reduced, which means less time is spent responding, allowing for more efficient work and ultimately improving the quality of public relations!

I've heard that UD fonts are good, but what exactly is so good about them?
The message that "focusing on ease of viewing and understanding will lead to increased work efficiency" seemed to resonate well with participants with such concerns.

The layout can be the same

There may be many people in charge who think that they must always have a new layout (page structure) and that it must be different from the previous feature article. The message, "If you think you have to change the layout every time, it's just self-satisfaction! If the goal is to get the message across, then there is also the option of not changing the layout," was an eye-opener. Above all, we must not neglect the goal of "getting the message across."

Mr. Sakuma's lecture was condensed into 90 minutes, a content that would normally take half a day to cover.

Part 2: New proposals from Morisawa

Nitano from the Sales Planning Division gave an explanation about how we at Morisawa can improve the public relations skills of the entire agency.
Our main proposal was to find out how to improve the public relations skills of all employees, not just public relations staff, and to come up with a plan for the "Easy-to-Understand Material Design Program," a newly launched training program aimed at employees within the agency, aimed at improving their skills in creating material designs that "reach" a wider audience.

What is the staff training proposed by Morisawa?

This training is not just a lecture, but also aims to improve skills through hands-on work. Morisawa will correct and provide advice on data created by participants within one month of taking the course.
We support training that leaves no one behind and can be immediately applied in the workplace.

This training has been very well received, not only for the participants but also for the organization. Many people at the Tokyo venue expressed interest in hearing more about it. For more details, please seeHereYou can also check it from here.

After a thorough consultation, we will provide a full range of support, from training to corrections.HerePlease refer to the documents in the following section.

Part 3: Lively exchange of opinions and an endless networking session!

After greetings at each table, there was a lively exchange of opinions and everyday concerns. During this time, Sakuma also went around the tables, joining in the social gathering.

Participants were heard to express their concerns in a number of ways, including, "It's the same for us," and "Yeah, I agree." After sharing their concerns, participants began to explore solutions. Specific approaches were shared, with participants asking, "What do you do in situations like this?" and "We solved it by doing this." Many participants gained new insights into difficult issues after receiving advice from Sakuma and Morisawa staff.

At the Tokyo venue, several groups presented their solutions to their problems. I'm sure Mr. Sakuma's comments energized everyone in their work.

What did you think?
In the final installment, we will report on the Nagoya venue on June 28th, as well as the overall situation at all three venues.

If you have any questions or enquiries about the seminar,HerePlease contact us at . We look forward to seeing you next time!


Detailed information about the document creation training introduced at the event (including costs, process, and participant feedback) can be downloaded for free here.

If you are planning to use UD fonts as an organization, we recommend the "MORISAWA BIZ+ UD Font Plan for Public Organizations." For details of the plan, please seeHere

If you are interested in the document creation training session or the UD fonts used in the training session, or if you are considering introducing or utilizing them, please feel free to ask us any questions using the form below.