2025.06.03

The forefront of local government x web x SNS public relations: What is needed now to communicate information that gets across?

Headline: Body text:

For those who are worried about using SNS and managing their website!

In this day and age when the use of the internet is essential for local government public relations activities, we will be holding a seminar to provide tips on how to solve the problems of public relations personnel who are worried about how to manage their websites and social media!

We invited Tomoyuki Sakuma, who is active as a public relations advisor for various local governments, as a lecturer.The basics of using SNS and how to use it effectively,Tips for disseminating informationWe will explain the following:
Additionally, we will be joined by Yasunori Shirahata, CEO of Global Design Co., Ltd., which supports the development of local government websites and local government digital transformation. He will talk about innovative ways to communicate content posted on websites and provide case studies from local governments.

If you are having trouble using local government social media or are interested in managing a local government website, please apply!

This seminar has now finished. Thank you for your many applications.

Event Overview

Date

Wednesday, July 2, 2025, 1:30 PM (Doors open at 1:00 PM) - 4:15 PM (Online viewing ends at 4:00 PM)

Event format

Participate in person (Morisawa Tokyo Headquarters) / Online via Zoom (no archived streaming available)

Venue (if participating in person)

Morisawa Inc. Tokyo Head Office
2-27 Shimomiyabicho, Shinjuku-ku, Tokyo(3 minutes walk from JR/Tokyo Metro Iidabashi Station)

Participation fee

free

Application Deadline

July 1st (Tuesday) *Please apply early as it is on a first-come, first-served basis.


Part 1 Lecture (13:30-14:30)

"The importance of using social media in local government public relations"

Speaker: Tomoyuki Sakuma, Representative Director, PRDESIGN JAPAN Co., Ltd.

Break (14:30-14:40)

Part 2Lecture(14:40-15:10)

"How to use web media effectively"

Speaker: Yasunori Shirahata, CEO of Global Design Co., Ltd.

Part 3: Morisawa Seminar (15:10-15:40)

"Web Fonts and Accessibility"

Speaker: Morisawa Inc.

Part 4: Q&A (15:40-15:55)

Speakers: Tomoyuki Sakuma, CEO of PRDESIGN JAPAN Inc. / Yasunori Shirahata, CEO of Global Design Inc. / Morisawa Inc.

Closing remarks (15:55-16:00)

Part 5: Business card exchange/consultation session (16:00-16:15) *Only for in-person participation

Please use this opportunity to discuss any issues you may have, such as public relations using the internet, and to interact with staff from other local governments.

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Speaker introduction


Special lecturer: Tomoyuki Sakuma

Ministry of Internal Affairs and Communications: Regional Power Creation Advisor / PR TIMES Evangelist / CEO of PRDESIGN JAPAN Co., Ltd.

Born in 1976 in Itabashi Ward, Tokyo. He worked as a civil servant in Miyoshi Town, Saitama Prefecture for 18 years, where he was in charge of tax, nursing care insurance, and public relations. During his time at the town, he taught himself public relations, design, photography, video, etc., and led the local government to become number one in Japan in the national public relations competition. He won the Local Government Official Award in 2019. He retired in 2020 and became independent. He currently works in a wide range of fields, including as a Regional Strength Creation Advisor for the Ministry of Internal Affairs and Communications, a public relations advisor for government agencies, a PR TIMES evangelist, and a training instructor.Easy to use with Office! How to create a "one-page design" for civil servants","Easy to understand! A textbook on using social media for civil servantsHe has written many books, including "

Special lecturer|Mr. Yasunori Shirahata

CEO of Global Design Co., Ltd.

After working at a design production company, he founded Global Design Co., Ltd. in Shizuoka City in January 1997.
We handle a wide range of projects, not just website creation, but also planning and system development. In particular, we have a wide range of experience in building government websites for public relations, tourism, childcare support, and more.
Currently, as a public relations advisor for the Japan Public Relations Association, he is involved in a wide range of research and analysis projects in the fields of public relations and public opinion, including analyzing the websites of central government ministries and local governments, proposing improvement plans, and creating CMS specifications.
He also serves as a public relations advisor for the National Tax Agency.

Application

This seminar has now finished. Thank you for your many applications.

Contact Us

Morisawa Inc. Events Office
[Email] public-biz@morisawa.co.jp