At the Regional Revitalization EXPO, which was held from February 24, 2021, we will be exhibiting our booth so that many people can see it."Booth Live Streaming"We carried out the following.

2月25日に行われたの２日目のプログラムは、自治体の情報発信DAYWe delivered the real voices of local governments under the title, ``.''

ゲストは広島県庁 瀬戸 潤一郎 様and
ByteDance社 (TikTok Japan) 笠原 一英 Mr!

瀬戸様は広島県の広報、特にSNSを利用した情報発信の総括に従事されており昨年からはカタログポケットを導入し、新型コロナウイルス感染症の感染者情報や注意喚起の発信などSNSの多言語化発信にも取り組まれておられます。

一方、笠原様はTiktok Japanを運営しているByteDance社の公共担当として、日本各地の魅力発信を通じた地域活性化・課題解決に貢献すべく自治体・公共団体TikTok利用の支援活動に務めておられます。

今回のセッションでは、今後の自治体情報発信の中心となるであろうSNSを使った情報発信についてMC Catalog+とSNSの連携における外国人住民への多言語情報発信の取り組みについて教えていただきました。
また、いま話題のSNSツール「TikTok」を使った情報発信について自治体職員のみなさんが気になっている自治体での運用ポイントなども交えてお話いただきました。

Contents of the conversation

Q1．広島県×TikTokの取り組みを教えてください。
Q2．Tiktokの特徴と自治体情報発信でのメリットについて
Q3．SDGsへの取り組みについて教えてください

【モリサワ】SDGs×地方創生 オンラインLIVE 広島県×TikTok

広島県が導入しているサービスはこちら

MCCatalog+Multilingual universal information distribution tool

---

MC

The MC for all three days will be former Miyoshi town employee, Sakuma Tomoyuki!

Born in 1976 in Itabashi Ward, Tokyo, he served as a civil servant in Miyoshi Town, Saitama Prefecture, for 18 years, where he was responsible for tax, nursing care insurance, and public relations. During his time there, he self-taught himself in public relations, design, photography, and videography, winning the Prime Minister's Award at a national public relations competition and leading the town to become the best in Japan for local government public relations. He retired in 2020 to become independent. He currently serves as a visiting researcher at Waseda University's Manifesto Institute, a public relations advisor for Nakano Ward, Shimanto Town, and Kitamoto City, and a member of the Ministry of Health, Labor, and Welfare's Pension Public Relations Study Group. He also supports companies and works nationwide as a public relations design and human resource development instructor. His publications include "Easy Office! Civil Servant Design Techniques" and "Work Techniques for First-Year Civil Servants." As a photographer, he is the author of Juice=Juice member Kanazawa Tomoko's second photo book, "Like Miyoshi Town." He is also the representative director of PRDESIGN JAPAN Co., Ltd.