At the Regional Revitalization EXPO, which was held from February 24, 2021, we will be exhibiting our booth so that many people can see it."Booth Live Streaming"We carried out the following.
The program for the second day, held on February 25th, was as follows:Local government information dissemination dayWe delivered the real voices of local governments under the title, ``.''
The guest was Junichiro Seto from Hiroshima Prefectural Governmentand
ByteDance (TikTok Japan) Kazuhide Kasahara Mr!
Mr. Seto is involved in public relations for Hiroshima Prefecture, particularly overseeing information dissemination using social media. Since last year, he has introduced Catalog Pocket and has been working on multilingual dissemination on social media, including information on COVID-19 cases and warnings.
Meanwhile, Mr. Kasahara is in charge of public affairs at ByteDance, the company that operates Tiktok Japan, where he works to support local governments and public organizations in using TikTok to contribute to regional revitalization and problem-solving by promoting the appeal of various parts of Japan.
In this session, we learned about the use of social media, which is likely to become the main platform for local government information dissemination in the future, and about efforts to provide multilingual information to foreign residents through collaboration between MC Catalog+ and social media.
He also spoke about using the currently popular social media tool "TikTok" to disseminate information, including some operational points that local government officials are concerned about.
Contents of the conversation
Q1. Please tell us about the Hiroshima Prefecture x TikTok collaboration.
Q2. What are the features of TikTok and its benefits for disseminating information to local governments?
Q3. Please tell us about your efforts toward the SDGs.
Click here for services introduced by Hiroshima Prefecture
MCCatalog+Multilingual universal information distribution tool
MC
The MC for all three days will be former Miyoshi town employee, Sakuma Tomoyuki!
Born in 1976 in Itabashi Ward, Tokyo, he served as a civil servant in Miyoshi Town, Saitama Prefecture, for 18 years, where he was responsible for tax, nursing care insurance, and public relations. During his time there, he self-taught himself in public relations, design, photography, and videography, winning the Prime Minister's Award at a national public relations competition and leading the town to become the best in Japan for local government public relations. He retired in 2020 to become independent. He currently serves as a visiting researcher at Waseda University's Manifesto Institute, a public relations advisor for Nakano Ward, Shimanto Town, and Kitamoto City, and a member of the Ministry of Health, Labor, and Welfare's Pension Public Relations Study Group. He also supports companies and works nationwide as a public relations design and human resource development instructor. His publications include "Easy Office! Civil Servant Design Techniques" and "Work Techniques for First-Year Civil Servants." As a photographer, he is the author of Juice=Juice member Kanazawa Tomoko's second photo book, "Like Miyoshi Town." He is also the representative director of PRDESIGN JAPAN Co., Ltd.