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2024.02.27

[Seminar Report] Fonts useful for branding at Bunka Fashion College

Headline: Body text:
October 2023

Bunka Fashion College has introduced Morisawa fonts in its on-campus PC rooms.
We held a lecture on fonts and layout with the theme of "branding" to help students studying fashion make better use of Morisawa's diverse fonts in their productions and activities.

Students at Bunka Fashion College create a portfolio, a collection of their work and concepts. They also have the opportunity to create presentation materials and proposals, which require them to create easy-to-read documents.
Some of the participants will likely go on to start their own brands in the future, and fonts are gaining attention as a tool for branding!

Lecture summary

In the lecture, using sample brand explanation materials, the lecturer compared the before and after to explain what kind of improvements can be made to fonts and layouts to make them easier to read and more effective for viewers.

Comments from students who attended the course

Until now, I had only thought about fonts in terms of visual appeal, but I realized that there is a lot more to them, including how easy they are to read!

I'm looking forward to using it in my future portfolio creation.

I often read as a hobby, and I realized that I look at a lot of fonts without really realizing it.
A slight difference in font size can completely change the impression, and I've never paid much attention to line spacing in my own work until now, so I think I'll be able to use what I learned this time in the future.
Above all, the best thing about this lecture was learning how deep the world of fonts is.

When I create portfolios or presentation materials, I always wonder how fonts are made. I'm glad that I was able to learn about the long process that goes into creating fonts by attending this lecture.
I learned how to choose fonts and arrange them in a way that makes them easy to read, so I would like to put this knowledge to good use after I start working.

I received many comments saying, "I think I can put the lecture content to good use." I hope that the depth of the font world will inspire your own creations!

We also received comments from Professor Rumiko Ota, who assisted in conducting this class.

For the generation of teachers, "letters" meant handwritten letters on signs and the like. This was a very necessary lesson for the student generation who will lead the future, as it made them realize how important knowledge of "fonts" is when creating portfolios for classes.

 

The participants also learned in detail the key points to keep in mind when arranging text on paper, and received extremely valuable information that will be useful for teachers to use when checking students' reports and portfolios.

The fonts appear to have been a valuable learning opportunity for both students and faculty.

モリサワ
Morisawa

Before the seminar, we had the opportunity to see everyone's portfolios, which were all very unique and of a high standard.
I believe that the font selection and layout know-how I shared with you today will help you express yourself more freely and get your message across more easily, so please make use of the content of this lecture by using lots of different fonts!


Font Outreach Class at Bunka Fashion College

I want to use Morisawa fonts

As a school organizationIf you want to utilizeMORISAWA PASSPORT for educational institutions (licensed product for facilities)For detailsHere

●All fonts are available! Font products for students and faculty"MORISAWA PASSPORT Academic Edition" For detailsHere