The Setagaya Ward Health Center (public interest incorporated foundation) is a facility that serves as the base for health, medical care, and welfare in Setagaya Ward. It provides mental and physical health support and specialized consultation support for people with disabilities (children), and aims to maintain and improve the health and welfare of ward residents.
This time, we spoke to Yukari Takano, public relations officer, about the "Communicative Material Design Program" implemented at the center, including her reasons for taking the training and the vision the foundation hopes to achieve.

Practical training that will improve your public relations skills

Q. Please tell us about the background behind why Setagaya Ward Health Center (Public Interest Incorporated Foundation) requested Morisawa to provide training, and the current situation and challenges they face.

Takano: I'm the only one in charge of public relations. I found myself struggling to keep up with the corrections and supervision of in-house produced business flyers and posters, and that's when I learned about Morisawa's training. I thought that by letting my staff know what "reachable" public relations is, it would lead to improving their public relations skills, so I decided to implement the training.
Another reason is that this training is not just about attending lectures, but also about practical content, where participants bring in and review their current business flyers and brochures during output time. I thought this was a unique training program, so I applied for it.

Changes to PR that "gets across" by considering who you want to communicate with

Q. Please tell us about the background behind why Setagaya Ward Health Center (Public Interest Incorporated Foundation) requested Morisawa to provide training, and the current situation and challenges they face.

Takano: We used to create flyers and other materials based on our own individual sense of what we wanted to communicate, but after the training, we started to think about who we were targeting and who we wanted to reach, and we now try to communicate in a way that gets the message across. This has led to improved PR skills. Also, by learning the importance of fonts and using UD fonts, we have been able to deliver easy-to-understand information to more residents of the ward.

Morisawa: I looked at the After promotional materials, and they're much clearer and easier to understand who they're for. You also learned about the characteristics of UD fonts and tips for choosing fonts, so I think you now have a better understanding of the criteria for selecting fonts for each medium.

Public relations activities for local expansion as a base facility for health, medical care, and welfare

Q. What do you envision for the future of Setagaya Ward and the Setagaya Ward Health Center (Public Interest Incorporated Foundation)?

Takano: Through this training, we will post on our website a pamphlet for disabled people (children) and those who support them, with content and fonts that are easier to understand. By changing our current materials to materials that are easier to understand and that are targeted to the target audience, we hope to turn our public relations media into something that is easier to pick up. We also hope to enhance our local expansion as a base facility for health, medical care, and welfare in the ward.

How you communicate is everything

Takano: Public relations plays an essential role in spreading various projects. We aim for effective public relations, with the goal of "getting the message across" in mind. We want all staff members to acquire the skills to "communicate" and "get the message across to others and get them to take action."

Setagaya ward is made up of five areas, each with its own characteristics (regional differences), and we believe that by organizing projects that meet the needs of each area, we can create projects that are widely accepted by the community. To achieve this, we believe that the "way of communication" is what connects everything.

Morisawa: When we spoke to the staff who took the training immediately afterwards, they commented that it was an eye-opener and that they wanted to share what they learned with their team. We believe that the improvement in their skills in creating materials and the change in their mindset will be passed on to Setagaya residents in the form of support for their mental and physical health.

In addition, we have also provided basic knowledge and importance about fonts, including UD fonts, but we hope that they will not only be used as a tool to convey information, but also help revitalize the local area and brand the ward.

Recently, attention has been focused on "corporate fonts" and "brand fonts," which utilize fonts as a means of branding for companies both in Japan and overseas. Overseas, there are examples of fonts created specifically for local governments and used for regional branding, and we believe that "local government fonts" will also gain attention in Japan in the future. At Morisawa, we offer branding support for companies and organizations, proposing the optimal font for you, so please feel free to contact us.

Notice

Training to improve public relations skills! Design Program for "communicative" materials

Morisawa has launched a training program for public organizations, school staff, faculty members, and companies this year to help them design materials that "communicate" with the public.
This is a training program by a font maker that explains the art of document creation in an easy-to-understand, logical manner, and supports the development of document creation skills that do not rely solely on good taste.
For more information, along with municipal case studies, seehere (place close to the speaker or where the speaker is)for more information.

Municipal Enactment Font to enhance local branding

At a time when municipalities are required to diversify their information disseminationFace (brand image)To clarify theVoice (font)Why not strengthen your local branding by unifying the

For more information.here (place close to the speaker or where the speaker is)Please refer to the documents in the following section.